As a sponsor you choose an incentive to offer the public.
When people come into your store on Walk/Ride Day (the last Friday of every month) they tell you they are a Walk/Ride Day participant, show you their green item of clothing, and you hand over the goods, enter them in a raffle, whatever your choice is for an incentive.
Every business chooses something to fit their needs and abilities. Some ideas: discounts, small freebies, raffles, and free passes. These are just a few examples of what the sponsors in Cambridge offer:
o 10% off any of our eco-friendly products!
o 10% off all feet care products accessories. Also see Green Streets coupon
o Participants are invited to enter a raffle to win a gift bag! (this could be organised with some other shops in the area),
o $10 off first laser cartridge refill or $2 off first inkjet cartridge refill.
o 10% off on all purchases for those who cycle that day, and can prove it!
o A~treasure from the Treasure Chest on Walk/Ride Days to all those wearing and traveling green!
o Free chocolate chip cookies (with meal purchase) to the first 50 people who come in having gone green and wearing green!
o 10% off on all purchases at this newly opened eco-boutique!
o Freebie: Espresso or Cappucino with $3 min. purchase on Walk/Ride Days from 11:30 am - 6:00 PM.
o Discount: $1 off lunch per person (excluding express lunch items).
o A free "Bring-a-Friend" pass and enter raffle for Open Gym Passes.
o Be entered in a raffle for a $15 gift certificate.Free green treats!
o Free hot fudge topping on your ice cream!
o Free book from the bargain bin or 10% off your purchase of regularly-priced books!
o Made by Me :People who come in that day to work will receive a very cute fridge magnet, free, to also paint.
o Free dessert with purchase.
o Planet Tran Eco-Friendly Airport Shuttle Service will offer a discount on trips in the Boston area for Walk/Ride Day and to those reservations made on Walk/Ride Day. Simply enter the discount code: PT3822 when making a reservation online.
o 10% off anything green in this fun studio filled with art, gifts and classes!
o 10% off special "green" materials (check in store)!
o Free 1/2 small scoop of ice cream!
o Raffle off a gift certificate for lunch/dinner for two!
o $100 off a new pair of glasses!
o Buy one meal get one FREE when you go green and wear green to Wagamama's!
o Members get a free guest pass and can enter a fitness-related raffle! Free coffee or tea with purchase!
Raise the profile of your shopping street, organise something together with the other retailers so that it will be of interest for the local Television, Radio or News Paper.
A quiz, treasure hunt, busking, visit of a local dignitary (relate it to healthy, sustainable activities), to name but a few.
Encourage your staff to go green and wear green by coming to work by bike, walk, car pool (might even be with employees from other local shops) or take the bus on that last Friday of the month.